Welcome to the Restock Report!

My name is Elizaveta and the Restock Report is where I write about the ideas, trends, and strategies shaping the future of fashion and commerce — and share what I’m learning along the way as I build my own ventures.

I started my career in corporate finance and operations at big tech, but I left to pursue a bigger goal: to obsess over how fashion operates. I’ve launched my own apps, studied fashion history, learned to sew, launched an online store, and explored the nuts and bolts of retail operations. I’ve stood on trade show floors, interviewed brands and consumers about their biggest issues, and coded merchandising software late into the night.

This publication is part industry analysis, part founder’s journal. You’ll find:

• Trend snapshots of what’s selling now in women’s fashion

• Brand stories from icons like Reformation, Zara, and Nike

• Fashion history lessons with a business twist

• Retail strategy breakdowns from supply chain to merchandising

• Tech experiments and behind-the-scenes looks at my own launches

It’s for fashion and retail professionals, independent brand owners, entrepreneurs, and anyone who wants to see the business of style from the inside. It’s a style journal from an operator’s POV.

I’m on a journey to build more delightful commerce — and this is where I share the insights, stories, and experiments along the way. Welcome along, and let’s connect!